i feel sorry for the gap
they haven't put out anything good in years and their trendy ads featuring celebrities obviously don't work. so, i was wondering what was up with this:
that guy from fall out boy? oy, they must be really desperate.
to make it worse, when i saw the latest ad on tv, the one with the leggings-clad ladies dancing like there was no tomorrow, i honestly thought it was an old navy commercial.
maybe if they focused on the design of their clothes they might be in better shape. even improving the shopping experience would help, i think. whenever i walk into their store i don't feel excited or compelled to buy stuff, not like when i go into anthropologie. whenever i enter anthropologie there's so much to look at, and i'm immediately drawn in. works like a charm every time.
also, i think one of the successful ways to sell is to make it seem like the clothes will look good on the consumer (regular people with normal bodies), when in reality, the garments will not. that's where models come in. but, whenever i see those lovely models in the posters (and of course, they can make anything look amazing), i know that whichever gap clothes they have on will no way in hell fit the same on me. no way in hell. i'm a pretty gullible consumer, and even when i can't get tricked into thinking things will look good on me, you know it's a bad sign.
however, i do remember being hypnotized by the late 90s commercials where everyone lip-synched to madonna songs. but then again, that was probably because i had a big crush on alex greenwald from phantom planet. those were good ads.
that guy from fall out boy? oy, they must be really desperate.
to make it worse, when i saw the latest ad on tv, the one with the leggings-clad ladies dancing like there was no tomorrow, i honestly thought it was an old navy commercial.
maybe if they focused on the design of their clothes they might be in better shape. even improving the shopping experience would help, i think. whenever i walk into their store i don't feel excited or compelled to buy stuff, not like when i go into anthropologie. whenever i enter anthropologie there's so much to look at, and i'm immediately drawn in. works like a charm every time.
also, i think one of the successful ways to sell is to make it seem like the clothes will look good on the consumer (regular people with normal bodies), when in reality, the garments will not. that's where models come in. but, whenever i see those lovely models in the posters (and of course, they can make anything look amazing), i know that whichever gap clothes they have on will no way in hell fit the same on me. no way in hell. i'm a pretty gullible consumer, and even when i can't get tricked into thinking things will look good on me, you know it's a bad sign.
however, i do remember being hypnotized by the late 90s commercials where everyone lip-synched to madonna songs. but then again, that was probably because i had a big crush on alex greenwald from phantom planet. those were good ads.
posted by pork chop girl at 11:41 PM
1 Comments:
i wrote about a similar frustration with the gap in my blog a few days ago...i love how they feature the impossible on their models, such as a boring sweater as a hot fitted sweater dress, when in reality there is no way it would be long enough to BE a sweater dress. i know this from experience. GR!
Post a Comment
<< Home